Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency. The CTR of the email is determined by whether someone clicked. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target the right contacts. With Mailchimp, you can scale up. Send unlimited emails every month. As a best practice, list segmentation ensures that you send relevant messages to the right people. Great for using campaigns for find buying intent: Zoho CRM. Brevo (formerly Sendinblue) (First up, Brevo is a fairly well-known name in the email marketing space. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. From drag and drop. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. Originally published in NewsLever™ June 2017. The Recent growth section shows you how many contacts were added to your audience in the last 30 days. Find the best mailchimp alternative for shopify here. The platform goes beyond basic email marketing by. HubSpot – Top email marketing and CRM software. Mailchimp also doesn’t support AND/OR groups, so you’re stuck with either one or the other, which could be really limiting when you start building complex segments. Save a segment in the contact table if you know you want to regularly target the same. It is popular because of its affordability and ease of use. . Reading time about 27 min . Segmentation in email marketing is when a company divides the subscribers on their email list into smaller groups based on factors such as actions taken, behavior. If you’re looking for an open-source (free!) CRM with Mailchimp CRM integrations, look no further than. The audience dashboard is a great. Contact list management and segmentation – You can’t jam mass emails to all of your subscribers if you don’t want to receive hundreds of unsubscribes and spam complaints. If you’ve connected your store to Mailchimp, the pre-built customer behavior segments will make it easy to use your Shopify, Magento, BigCommerce, or API 3. And as your email list grows, it becomes increasingly important to keep your contacts in order. Each of these platforms offer powerful. Squarespace allows importation of email lists. The Email marketing engagement and Top locations sections apply to subscribed contacts only. Both Mailchimp and Constant Contact let you organize your audience at a few levels: Lists, Segments, and Tags. Mailchimp’s Marketing CRM tools make it easy to segment your audience and personalize your messaging. To start with email list segmentation, let’s first talk about hygiene. What Is an Email Sequence? Best Practices and Examples. A segment in Mailchimp is a way to divide an audience into targeted groups. Unlike Mailchimp, even on AWeber’s free plan you get phone, email, and live chat support. Many marketers first begin their email segmentation strategy by using demographic data. This helps users acquire better subscriber engagement through. ConvertKit – Best email platform for publishers and content creators. The results of the segmented campaigns were compared to the results of. This means that if you invest $1 in your email marketing activities, you’ll get, on average, $38 in return. List segmentation is the process of dividing your list of subscribers into smaller sub-lists with common traits. Better audience insights, better conversations. Once you've obtained your API key from Mailchimp, head over to Klaviyo. From time to time, you should check email address validity. ActiveCampaign, giving you an in-depth look at each tool’s features, usability, customer service, pricing plans, and more. You can select from 10 filters, such as first name, subscription date, distance from a city, or build a custom field. Email sequences are a powerful tool, if you know how to use them. Email List Segmentation is a strategic practice used to divide the email list that you have built, into smaller, distinct groups based on specific criteria or. With the behavioral marketing tool in Mailchimp, you can automate targeted messages in response to specific actions. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. #1) Campaigner. Smaller lists with simple segmentation receive near-instantaneous deliveries, while larger lists or intricate segmentation may take longer. The timeframe can vary based on factors like list size, segmentation complexity, and server load. Why Use Mailchimp instead of iContact. g. ActiveCampaign for more robust features and advanced marketing automation. 11 Best Email. Mailchimp reported that segmented campaigns saw a 14. This helps you to reach out to a group of people who show interest in selected topics without agitating other subscribers who do not have an interest in them. 2. MailerLite — a light solution. Mailchimp’s forever free plan will give you. For example, imagine a concert goer named Sarah. This will take. And, although customer satisfaction is important, email list segmentation gives the. Full review: Very easy. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. This feature can be built using purchase history, website. Mailchimp. E-commerce Segmentation: Mailchimp integrates with Shopify to provide e-commerce segmentation options such as product recommendations, purchase history, and more. Truth: If you have an audience in Mailchimp, you already have segments. Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. Mailchimp. Mailchimp offers several segmentation conditions. MailerLite — Best for the essentials at an affordable price. ”. It takes a hit in the “ease of use” category of our research, but that’s offset by great support – including pop-up suggestions throughout the template design process. Targeted messages to groups within your lists make campaigns more effective. As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts Match drop-down menu and choose all (as shown in Image 7). It allows you to group people at the same stage of the buying process, with similar interests and needs, and personalize your emails at the level of that group. 31%, clicks by 100. Gingiber first used this segmentation strategy leading up to the 2016 holiday season, and found that sending promotional emails to their most engaged customers a week before Black Friday led directly to increased sales over the holiday weekend. 00 per month, and prices scale with the number of subscribers you need. Segmented email campaigns also had lower unsubscribe rates and lower bounce rates than non-segmented email campaigns. It provides a free plan, which is the best option for small business owners. List Segmentation Mailchimp offers sophisticated list segmentation. These tools allow for some powerful testing and customization of. Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns. Create a simple segment. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. Solid integration for personalized sales outreach: Pipedrive. “Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. Subscription date – target based on how long recipients have been subscribed. To create a regular email, follow these steps. The software offers many unique features, making it a powerful tool for. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. It’s the perfect all-in-one solution for small businesses. Leave the CONTACTS MATCH field. MailerLite – best for beginners. There are several tried-and-true strategies you can use to choose your first profitable e-commerce product. Segmentation is the process of dividing your audience into different groups, based on demographics, activity, or any other metric you’d like to use. The MailChimp Segmentation tool is quite powerful that has a number of tags, segments, and groups that help you create your organizational structure quickly. Here are some things you should know about your audience dashboard. For example, there are no autoresponders. Standard ($20. ConvertKit for creators. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. The tool is flexible enough for an enterprise company. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. $11 per. Proptip 6: Poll Activity MailChimp and SurveyMonkey have an integration. With plans starting at $20 a month, Constant Contact is also one of the most affordable email marketing solutions on. According to Hubspot, almost a third of email marketers use segmentation. The first on our list of email marketing tools is Mailchimp, which the majority of our survey respondents talked about. On average, Mailchimp typically takes 1 minute to 3 hours to send emails. Choose your product and target market. Both Moosend and Mailchimp offer a number of similar features such as A/B testing, advanced list segmentation, automation capability, and drag-n-drop editor. Best for: Small businesses who manage events. MailChimp is a piece of software that allows you to handle mailing lists, newsletters, and automated promotions. With Mailchimp, you can use audience and contact information to target and filter contacts into segments. HubSpot — Better for customer support. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. Click Add Integrations and search for Mailchimp. I would recommend Constant Contact for those looking for a. 95% higher click rate than non. Sendinblue is smaller than Mailchimp but has a loyal following. Moosend – Top free email marketing automation tool. Audience segmentation. You can start creating email campaigns from the leads and contacts in your Salesforce CRM and all this happened due to integration of MailChimp and Salesforce. Thanks to Mailchimp’s subscriber activity reports, Rockhouse Partners knows that Sarah likes to go to punk rock shows. Save a segment . ActiveCampaign is a great all-rounder with hundreds of integrations. First on our list of Mailchimp competitors is ActiveCampaign. Essentials. Pricing: Free up to 2,000 subscribers; Essentials from $9. 2. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Faceboo. Robin M. HubSpot lists are always up-to-date because they’re powered by your CRM data. (Mailchimp) Segmented email campaigns based on database fields get 54. I also talk about what segments are and how you can use them to organize your Mailchimp list. Click your account name in the lower left, then select the Integrations tab. What’s more, segmentation can also be a way to reduce your unsubscribe rate. Mailchimp's audience segmentation is a key feature that allows you to divide your customer base into specific groups based on their. The best Atomic List Manager alternatives are Mailchimp, Brevo (Formerly Sendinblue) and MailerLite. The Recent growth section shows you how many contacts were added to your audience in the last 30 days. Create as many segments as you want, and add contacts to multiple segments. The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits. At a glance, the best Mailchimp alternatives are: Brevo — best Mailchimp alternative by CRM capabilities & price. 4. You can have prospects skip steps based on previous actions, add automation for list segmentation, run custom code for event tracking and retargeting, and increase conversion rates by providing a personalized experience. To create a segment, we first need to add our subscribers. Klaviyo for eCommerce. Moosend — Excellent analytics for retailers. If you’re on a Mailchimp Premium plan you get more segmentation options however the segmentation options available in all other plans make for very effective targeting. I have even created an xls with all. 11 Best Email Marketing Services Compared (November 2023)Mailchimp’s powerful list segmentation features are based on machine-learning algorithms that predict, for example, the likelihood of a new purchase based on a customer’s previous actions. Comparison of Services Like MailChimp. Other great apps like Email Automation are Brevo (Formerly Sendinblue), MailerLite, GetResponse and Campayn. Don’t worry, if you already use a CRM, you can sync your old CRM. CJB only available on paid plans. You can do that manually or import your email list from another service. Segmentation and tagging allow you to organize your subscribers into groups based on their interests, behaviors, and other attributes, making it easier to send targeted and personalized emails to specific groups. The lowest CTR of any industry is the restaurant industry, with 1. Mailchimp’s list-based architecture is limiting, with the potential for customers to exist on multiple lists — creating disconnected data and reporting limitations. Sending a monthly newsletter to an email list (5,000 – 300,000 subscribers) Email service 1 email/month to 5,000 contacts 1 email/month to 20,000 contacts. Each Mailchimp audience comes with a signup form, which you can share across all your online channels. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. Sendinblue (now Brevo) for a free alternative. Tools for this include list segmentation, custom tags, and predicted demographics to make every contact in your database unique. This is a full-featured email marketing platform offering a range of tools to help you create, send, and optimize your email. While they were impressed with how quickly customers started purchasing, Stacie says she used. Thanks to its advanced segmentation algorithms, we give this trophy to Mailchimp. Segmentation is all about organizing your mailing list based on who your subscribers are, so that you can create more targeted campaigns. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. Five popular choices include Mailchimp, SurveyMonkey, Zoho, Google Forms, and Typeform. Mailchimp. Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur. Mailchimp. But if you don't need as many options to find the contacts you're. 95% more clicks and 14. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as. The latest Facebook statistics give them over 2. Mailchimp’s email marketing tools make it easy for businesses to create professional emails. 31% more opens than senders who did not use segmentation. We collect and analyze data and act on it. Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. Moosend. Pricing: Paid plans start at $15/month, free plan. Your unsubscribe rate will drop. Mailchimp provides a variety of segmentation options and automation workflows with AI-powered features to optimize email delivery, subject lines, and content. Pricing 💰. For starters, you can create customer. As automated marketing evolved, Mailchimp expanded to a fully automated email service provider (ESP). These segments can be based on interest groups, demographic data, e-commerce. See what all of our email marketing tools can do for you. MailerLite. Access to all the key features, including A/B test campaigns, and use custom email templates. Brevo (formerly Sendinblue) – Best For Email & SMS Marketing. Tip: Create signup forms with the user experience in mind. 6. On average, the optimal CTR for an email marketing campaign is around 3 percent, however it may range from 2-5 percent depending on the industry. In this post we are going to cover Mailchimp List segmentation. Recommended Datablock: Line chart with comparisons turned on. Design your emails. 1. Our crowd-sourced lists contains more than 25 apps similar to Loops for Web-based, Self-Hosted, iPhone, SaaS and more. 03 billion people around the world use email. 3. Great for using campaigns for find buying intent: Zoho. Does list segmentation really help email marketing stats? Segmenting your email lists helps you get better open and click rates. Customer. Enter a name and click Begin. Constant Contact (great Mailchimp competitor for event management) With more than 650,000 customers, ConstantContact has been in the email marketing game since 1995. Not so good for list segmentation, and paid plans get pricey quickly. 31% higher opens and 100. you can’t eat it all, you need to. As for the plugin itself, the free tier is very. 5. Price: The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 contacts. Discover audience behavior: MailChimp offers growth, revenue, and engagement reports to help its users understand how their marketing is faring. It uses a wide range of variables to facilitate the segmentation process. 2. Segmentation by Merge Field Segmentation by merge field (e. Click rates for campaigns sent to lists segmented by merge field are significantly higher (+55%) than click rates for non-segmented campaigns sent by the same brands. Mailchimp limits your audience to 60 group names. You can combine multiple types of conditions like demographics, purchase history, email activity, interests, and more to create highly targeted segments. Mailchimp Overview:. Mailchimp is easy to use and suitable for small businesses, whereas ActiveCampaign is robust and best suited for growing enterprises and experienced marketers. Campaign Manager. RM. Personalization is what makes email marketing effective. Click to create a “New Segment”. Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer. Segment an Audience by Purchase Activity. Mailchimp’s creative tools are campaign templates, subject line assistance, dynamic. The Best MailChimp Alternatives. There are times when you’ll want to send to your entire list, but taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate. This targeted approach can lead to higher open rates (e. Click your account name in the lower left, then select the Integrations tab. The concept of email list segmentation comes from the more general term, “market segmentation” — dividing a target audience into logical sub-groups based on defined criteria. That makes it one of the best Mailchimp alternatives for WordPress users. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. Full review: Excellent email builder – fast and. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email. Set your display timing. So saving money on. The main difference between Mailchimp contacts and subscribers lies in their engagement level. AWeber is a great alternative if you're using a lot of different tools and are looking for a platform that can integrate them easily. Manage campaign reports for your Mailchimp account. MailChimp is the largest newsletter software platform. EmailOctopus is cheaper than Mailchimp. (617) 855-5118 [email protected]. This means that you cannot manage across lists. You can also take advantage of high-quality templates, list segmentation, and other advanced features on most of its plans. Platforms supported: Both Mailchimp and ActiveCampaign are cloud-based and offer mobile applications for Android and iOS. The ability to manage your contacts right from your mass email platform is certainly a useful addition. 4. As you can see in the above screenshot, MailChimp’s ‘Marketing Platform’ feature list is quite extensive. Carrying out segmentation in the proper order is crucial. Personalization through list segmentation gives your customers exactly what they want. Segments can be created in the email builder, the SMS builder, or the contact table. Home. All other data on the audience dashboard is measured over the life of your. MailChimp is a piece of software that allows you to handle mailing lists, newsletters, and automated promotions. Automatically Add Subscribers to a Group at Signup. Click the Update Email list button. To get started, create an email campaign like you normally would, select A/B Test when prompted, and choose the audience or contact segment you want. SendGrid. Mailchimp. There are several advanced custom fields you can use, including: Text: Contacts can type their responses here. Besides, you can combine these filters by using the Boolean. Pricing: Lifetime plan starting at $49 for 5000 subscribers; get lifetime access to. 31% higher open rate than non-segmented campaigns. With Mailchimp, you can easily design visually appealing emails using their drag-and-drop editor, automate your email campaigns, and analyze the performance with detailed reports. Misconception #1: You have to start from scratch with segmentation. Email segmentation is key to a successful email marketing strategy. What date they signed up on. Mailchimp will enable you to group your audience based on different criteria, such as demographics, location, and more. Automation: Mailchimp's automation feature allows you to set up targeted email campaigns based on specific triggers such as abandoned carts or previous purchases. Key features:. Email marketing keeps bringing the highest return on investment of all online channels. Mailchimp reports that emails sent to segmented lists get an almost 15% increase in click rate. According to Hubspot, almost a third of email marketers use segmentation. 4. It will also help increase engagement rates and decrease your unsubscribe rate. Starter app: Mailchimp. 4. Mailchimp offers several segmentation conditions. g. For example, Mailchimp allows you to have multiple lists, but the service doesn’t take into account that some contacts are duplicated,. Mailchimp and Sendinblue are both all-in-one email marketing platforms. While Klaviyo's free plan is limited to 250 contacts, Mailchimp's free subscription allows up to 500. One of Mailchimp's standout features is its intuitive audience segmentation, which allows you to target specific groups within your subscriber list. Thus, you can promote your latest projects and grow your email list with stunning landing pages, sign-up forms, and link pages with this platform. MailerLite is a top-rated email marketing software that caters to small to medium-sized businesses. With Mailchimp’s list segmentation features, you can organize your email list, create unique tags for your audience, or even make and send email campaigns based on your customers’ behavior. SendFox. Unlike MailChimp, this platform offers multiple A/B testing possibilities, and it also provides ROI tracking options and good integration with Google Analytics and other third-party tools. To do this, go to Audience » Segments. ZeroBounce is an email verification tool that ensures your email deliverability, especially when you send high-volume emails. ZeroBounce is an email verification tool that ensures your email deliverability, especially when you send high-volume emails. Overall Winner. For example, MailChimp applies a star rating to contacts based on their engagement including opens and clicks. Once you've obtained your API key from Mailchimp, head over to Klaviyo. Make a schedule. Research from Mailchimp shows that, compared to unsegmented campaigns, segmented lists deliver: 14% higher open rates; 11% more unique opens;. Lastly, GetResponse is a permission-based email marketing platform with numerous certifications, including anti-spam policies. 743,713 professionals have used our research since 2012. 2. See what all of our email marketing tools can do for you. Every click, action, and conversation automatically updates your lists, so you’re always working with the most up-to-date contact data. ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. The 5,000 max contact tier costs $69 per month, while the 50,000 contact. For unlimited forms and some other advanced features, Hustle Pro costs $60 per year or $6 per month. All Reports endpoints are read-only. Intuit Mailchimp lists are siloed. One of the most important features of Mailchimp is the ability to segment and tag your email list. 99 per month; Standard from $14. Advanced segmentation supports multiple, nested conditions and is included with the Standard plan or higher. Many email marketing services and other companies who have used it carefully, say list segmentation does. Ease of use. Click New Segment (as shown in Image 6) As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts. The top Shopify Mailchimp alternatives on our list are Omnisend, ConvertKit, ActiveCampaign, HubSpot, and MailerLite. Lastly, you’ll need to make sure you have at least one list created in your Mailchimp account. HubSpot Email Marketing. #6) MailerLite – MailChimp Competitor. And while Constant Contact offers contact list management features and email list segmentation, Mailchimp gives all users—even those with Free accounts—access to a larger selection of Marketing. When it comes to their event-based segmentation, Mailchimp doesn’t support segmentation by the number of times an event was completed. Go to the appropriate list. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Facebook. Segmented email campaigns have an open rate that is 14. Audience segmentation. Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month. The list management capabilities are also pretty good. ConvertKit — for content creators. 31 percent higher and clicks were a whopping 100. All their plans allow you to. list segmentation other features; Mailchimp: Free up to 2,000 subscribers (only one audience) drip campaigns, welcome emails, and more : advanced - segment lists by location, behavior, etc : behavioral targeting, custom domains: Squarespace: $7/mo ($5/mo annually) 6 great basic options: none: integrates with your Squarespace site The answer is obvious. Mailchimp’s email marketing tools make it easy for businesses to create professional emails. ActiveCampaign. Some of the features that have made Mailchimp what it is today include its templates, the fact that they are one of the most popular email newsletter software, its segmentation options, and A/B testing functionality. Tools for this include list segmentation, custom tags, and predicted demographics to make every contact in your database unique. Fausto Milletari. Design your form. True to its origins, Mailchimp software includes robust email marketing features, such as email templates, email scheduling, A/B testing, automated customer journeys and list segmentation in all. You use lists as a starting point,. Update a Contact Profile. Segmented email campaigns have an open rate that is 14. E-Learning, 11-50 employees. Smart Bar: display forms and custom content in a hello bar style display. Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns. Click Add Integrations and search for Mailchimp. Add Subscribers to Groups. The Best Email Marketing Software of 2023. 95 percent higher than non-segmented campaigns. 11 Best Mailchimp Alternatives Compared (2023): Make the Switch. Mailchimp offers significantly more flexibility to combine criteria and build complex, multi-faceted segments to deliver highly personalized, relevant messaging. This post compares Mailchimp vs. ZeroBounce. In our Moosend vs Mailchimp. For instance, it offers more advanced A/B testing on its more expensive plan and more sophisticated email automation even on cheaper plans. Mailchimp is one of the most popular email marketing tools in the world, with a wide selection of plans and pricing that is accessible for any organization. You can think of segments as custom filters that allow you to select specific pa. Mailchimp gives its free users access to over 200 integrations; however, although Convertkit offers 90+ integrations, they are not provided to free users. App status: All Systems Operational. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. View Your Contact Import Results. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automation Wix Ascend and MailChimp are good email marketing tools and both of them have so many features. MailChimp – best for advanced segmentation. Find answers to your questions and contact our team. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments a. Let’s look deeper into how Mailchimp's Essentials plans compare with the competitors. Mailchimp has an extensive list of segmentation options depending on the plan you choose. Mailchimp. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. The email builder is perfect for beginners, and the paid email templates look good. There are several advanced custom fields you can use, including: Text: Contacts can type their responses here. Groups function like categories, and are an excellent way to manage diverse contacts in the same Mailchimp audience. Brevo/Sendinblue (Winner: Best Mailchimp competitor). Another alternative to MailChimp is Moosend which provides the same features at an affordable price. HubSpot for longer buyer lifecycles and an all-in-one tool. It then jumps to 5,000 and then 10,000, expanding by 10,000 until you hit the 50,000 tier. #3) Constant Contact – Cost Effective MailChimp Alternative. For instructions, read up on how to create a Mailchimp list. GMass: This is a Gmail plugin that seamlessly enables email marketing and automation campaigns to be sent directly from your Gmail account. Add Contacts to Create an Audience. Hyper-segmenting for a. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. Excellent return on investment. 5) Better TrackingGetResponse is a good option for those who need easy and effective list segmentation capabilities. Make Sure the Addresses on Your List Are Valid. Mailchimp is easy to use and suitable for small businesses, whereas ActiveCampaign is robust and best suited for growing enterprises and experienced marketers. Features. Popular email marketing tools with segmentation capabilities include Mailchimp, Constant Contact, and Campaign Monitor, among others. Omnisend – Best email marketing geared towards eCommerce. Segments can be created in the email builder, the SMS builder, or the contact table.